Toros Ricos Brandbook

App icons & favicons

Square, rounded canvases with the bull safely padded. Download each size directly — 512 for stores and PWA, 180 for iOS, 32 and 16 for favicons.

• App icon — ink

  5122561803216SVG
• App icon — white

  5122561803216SVG
• Favicon — square, no radius

  5122561803216SVG

Colour palette

• Brand Ink

  #0F1014

  Primary background

• Surface

  #13171C

  Cards and sections

• Accent Aqua

  #6FDDF6

  Highlights, buttons, links

• Signal White

  #FFFFFF

  Wordmark and body text

• Muted Grey

  #A7A7A7

  Secondary text

• Bull Gold

  #F6A704

  Logo mark only

• Bull Gold Light

  #FAD23F

  Logo mark only

• Bull Gold Pale

  #FAE77B

  Logo mark only

• Bull Red

  #BA2532

  Logo mark only

Typography

Raleway is the single brand typeface. Bold for the wordmark and headings, SemiBold for subheadings, Regular for body copy. Captions are set in uppercase with 0.3em tracking.

Toros Ricos

Tone of voice

Toros Ricos speaks like an operator, not an agency: confident, concrete and partner-minded.

• Confident, never loud

  State outcomes and facts. No hype words, no exclamation marks in body copy.

• Partner-minded

  “We collaborate”, “we scale together” — never “we sell you”.

• Concrete

  Markets, results and numbers beat adjectives. Name the country, the brand, the growth.

• International English

  British spelling, sentence case in body copy, title case for section headings.

• Write it like this

  We acquired and scaled a Lithuanian car wash group, rebranding and restructuring management in one quarter.

  Not like this

  We are the best and most amazing partner for your business growth!!!

• Write it like this

  Investing in innovation, scaling the future.

  Not like this

  Synergistic solutions for holistic digital transformation.

How to use this brand book

1. 01Pick the logo version with the highest contrast against your background.
2. 02Choose WEB for screen use and PRINT for anything that goes on paper, vinyl or textile.
3. 03Keep TRANSPARENT selected unless the destination needs a flattened file — JPG always gets a background.
4. 04Send SVG to printers, sign makers and embroiderers; they can scale it to any size without loss.
5. 05Never rebuild the logo in Canva, PowerPoint or Word — always place a downloaded file.

Our social media bio

Fixed copy for the company profiles. Use it exactly as written so every field stays within the platform character limits.

• Page name (required)

  Exact company name, without a city or legal suffix variations.

  Copy

  Toros Ricos

  11 / 75 characters

• Category (required, max. 3)

  Enter them in this order; most platforms allow three categories at most.

  Copy

  Investment Company · Business Consultant · Advertising/Marketing

• Bio (255 characters)

  The main bio field on Facebook and LinkedIn.

  Copy

  Toros Ricos OU invests in, acquires and scales digital businesses across the Baltics and Europe. Digital management advisory, SEO, mobile marketing and hands-on operational support for founders who want to grow faster.

  218 / 255 characters

• Short bio (101 characters)

  For places where the bio is truncated, such as mobile apps and search results.

  Copy

  Investing in innovation, scaling the future. We buy, build and grow digital businesses.

  87 / 101 characters

• About / description

  Longer copy for the About tab.

  Copy

  Toros Ricos OU is a digital management advisor and investment partner based in Tallinn, Estonia. We acquire, scale and support digital companies — from SEO and traffic to mobile marketing and management. Talk to us: info@torosricos.com.

  236 / 255 characters

• Instagram bio (150 characters)

  Instagram allows only 150 characters; this version also works on TikTok and X.

  Copy

  Investing in innovation, scaling the future 🐂 We acquire & grow digital businesses across Europe ✉ info@torosricos.com

  119 / 150 characters

• Username (@handle)

  Keep it identical across every channel.

  Copy

  torosricos

  10 / 50 characters

• Website

  Always include https:// so the platform validates the link.

  Copy

  https://torosricos.com

Share images built on the brand hero: deep ink background, aqua accent glow and the logo centred inside a 60% safe zone, so the mark survives any platform crop.

• og:image — with logo

  Default share image for links on LinkedIn, X, WhatsApp and Facebook.

  1200 × 630

  Web (1×)pngwebpjpg

  Retina (2×)pngwebpjpg
• og:image — clean

  Same image without the logo, for when you add your own headline or campaign copy.

  1200 × 630

  Web (1×)pngwebpjpg

  Retina (2×)pngwebpjpg
• Square — with logo

  Feed post for Instagram and Facebook; the logo stays centred in any crop.

  1080 × 1080

  Web (1×)pngwebpjpg

  Retina (2×)pngwebpjpg
• Square — clean

  Square atmosphere image without the logo, ideal as a background for your own layout.

  1080 × 1080

  Web (1×)pngwebpjpg

  Retina (2×)pngwebpjpg
• Cover — with logo

  Logo placed slightly higher so profile picture and buttons never overlap it.

  1640 × 856

  Web (1×)pngwebpjpg

  Retina (2×)pngwebpjpg
• Cover — clean

  Wide cover without the logo; pair it with the avatar as profile picture.

  1640 × 856

  Web (1×)pngwebpjpg

  Retina (2×)pngwebpjpg

Variant 1 (1200 × 630) is the og:image. Platforms cache previews — refresh with the platform's link debugger after a change.

One fixed QR code for print, vehicles and workwear. It opens torosricos.com with UTM parameters so analytics show QR-driven visits. Error correction is level H, which keeps the code readable with the bull mark in its centre.

Target URL with tracking: https://torosricos.com/?utm_source=qr&utm_medium=print&utm_campaign=brandbook

• Ink on white

  Default. Business cards, signage, leaflets and vinyl on light surfaces.

  SVGPNG 1200PNG 4800
• Ink, transparent

  Same code without a background, to place on a light photo or your own colour block.

  SVGPNG 1200PNG 4800
• White on ink

  For dark carriers. Some older scanners struggle with inverted codes — always test.

  SVGPNG 1200PNG 4800

Print the code at 25 × 25 mm or larger, keep a quiet zone of four modules around it and test the printed result on two phones.

Brand applications & merch

How the brand looks in the field. The previews are visualisations; the files you download are the actual artwork for the vinyl wrapper, the embroiderer and the garment printer.

• Company vehicle — dark wrap

  Ink-wrapped vehicle with the white logo large on the flank and a single aqua accent line low on the body. No QR code on the vehicle: the mark does the work.

  • Side logo: 90–110 cm wide, centred on the door panel, at least 10 cm clear space around it.
  • Wordmark in white #FFFFFF; the bull keeps its original gold and red.
  • Accent line: 4 cm high in aqua #6FDDF6 running across the full flank.
  • Supply vector artwork (SVG) to the wrapper; matte ink #0F1014 film.

  Files for vehicle lettering (white logo)

  Download

  WebPrint

  Background

  TransparentCustom colour

  svgpngwebpjpg

  SVG is the vector file: open or place it directly in Illustrator. Web = compact for screen (1200 px), print = high resolution (4800 px, well over 300 dpi). SVG, PNG and WEBP export transparent; JPG always uses the selected background colour.

• Workwear — black polo (embroidery)

  Black piqué polo with the logo small on the left chest. The bull is the only colour accent.

  • Position: left chest, 8 cm below the shoulder seam, 9 cm wide.
  • Embroidery: use the simplified bull mark plus the white wordmark; fine gradients cannot be stitched.
  • Colours: wordmark white #FFFFFF, mark gold #F6A704 with red #BA2532.
  • Single-thread run? Use the all-white monochrome logo.

  Embroidery artwork (white logo)

  Download

  WebPrint

  Background

  TransparentCustom colour

  svgpngwebpjpg

  SVG is the vector file: open or place it directly in Illustrator. Web = compact for screen (1200 px), print = high resolution (4800 px, well over 300 dpi). SVG, PNG and WEBP export transparent; JPG always uses the selected background colour.

• Workwear — black T-shirt (print)

  Black T-shirt with the logo printed on the left chest, for trade fairs, site visits and team wear.

  • Position: left chest, 9–10 cm wide, top edge approx. 7 cm below the neck rib.
  • Technique: screen print (3 colours) or DTF/DTG transfer for small runs.
  • Artwork: SVG or PDF (vector) is always best; bitmap only? Use PNG · PRINT (4800 px, transparent).
  • Optional back print: wordmark 24 cm wide between the shoulder blades, or the QR code at 8 × 8 cm.

  Shirt print artwork (white logo)

  Download

  WebPrint

  Background

  TransparentCustom colour

  svgpngwebpjpg

  SVG is the vector file: open or place it directly in Illustrator. Web = compact for screen (1200 px), print = high resolution (4800 px, well over 300 dpi). SVG, PNG and WEBP export transparent; JPG always uses the selected background colour.